Privacy Policy

Last updated: 3 October 2026 · Version 2.3. This is a courtesy translation of the Spanish-language policy; in case of discrepancy, the Spanish version prevails.

In short. This policy describes how SmartLaw. (the «Firm») processes personal data collected through the smartlaw.gt website (the «Site»).

The Firm processes the data you submit through the contact form and the SmartLaw. Library forms, the data from kit purchases you make through the Recurrente payment platform, and browsing data collected through Google Analytics and the Meta pixel, which use cookies and are not activated until you accept the cookie notice. The legal bases are your consent, performance of the purchase contract, compliance with legal obligations and the Firm’s legitimate interest; the Firm does not receive or store your card details; data is not sold or disclosed for commercial purposes; and you may exercise your rights of access, rectification, updating, erasure and objection by writing to privacidad@smartlaw.gt.

1. Data controller

The data controller, that is, the party that decides on the purposes and means of the processing, is SmartLaw, a commercial enterprise (empresa mercantil) held in co-ownership, with address for these purposes at Edificio QUO, Torre Q, Nivel 3, Oficina 308, Vía 7, 4-20, Zona 4, Guatemala City.

For any matter relating to this policy or to the processing of your data, contact privacidad@smartlaw.gt or, failing that, contacto@smartlaw.gt and +502 5834-4922.

2. Applicable legal framework

As of the date of this policy, Guatemala has no general personal data protection statute. The Firm’s processing is governed by:

3. Definitions

4. Categories of data, source and nature of provision

The only mandatory provision is that of the fields marked as required in each form. The rest is optional and its omission does not prevent use of the Site.

5. Purposes and legal bases

PurposeLegal basisCategories
Handle and respond to your enquiry or contact requestConsent, given when submitting the formIdentification, contact and enquiry content
Take pre-contractual steps at your request, for example sending you a fee proposalSteps taken at the data subject’s request prior to entering a contractIdentification, contact and enquiry content
Deliver the Library guide or material you request and send you notices of new materialsConsent, given by ticking the box in the formLibrary data
Process your kit purchase: verify payment, send you the download link, enforce the download limit, resend links and updated versions, and handle your requests and refundsPerformance of the purchase contract, under the Terms and Conditions (in Spanish)Purchase data
Issue the electronic invoice and keep the accounting and tax records of salesCompliance with a legal obligationPurchase data
Send kit buyers occasional notices about related Library materials, with the option to unsubscribe in every emailThe Firm’s legitimate interest in informing its buyers about similar products; you may object at any timeName and email address from purchase data
Ensure the security, availability and integrity of the Site and prevent fraud and automated abuseThe Firm’s legitimate interestTechnical security data
Measure use of the Site statistically through Google Analytics and improve its contentConsent, given in the cookie noticeBrowsing and device data, in aggregated form
Measure the performance of the Firm’s ads on Facebook and Instagram and show the Firm’s ads to people who visited the SiteConsent, given in the cookie noticeBrowsing data for advertising purposes
Comply with legal, accounting and anti-money-laundering obligations once you become a clientCompliance with a legal obligationAs required by the applicable rule in each case

The Firm does not use your data for automated decision-making producing legal effects on you, nor does it build individual profiles for commercial purposes. If you accept cookies, Meta may include your browser in aggregated audiences to show you the Firm’s ads, without the Firm knowing your identity.

6. Disclosure to processors and third parties

The Firm does not sell, rent or disclose your personal data for commercial purposes. Your data is shared only with the providers that make the operation of the Site possible, acting on the Firm’s behalf under documented instructions and bound by confidentiality and security obligations. As of the date of this policy, these providers are:

The Firm may also disclose data to judicial or administrative authorities where there is a legally founded request.

7. International transfers

The providers listed in section 6, except Recurrente (Formspree, Netlify, Resend, Google and Meta), are located in the United States. Sending your data to those providers constitutes an international transfer. The Firm requires those providers to give contractual confidentiality and security commitments equivalent to those in this policy and limits the transfer to what is strictly necessary for the purposes described. If you reside in the European Economic Area, those transfers rely on the European Commission’s standard contractual clauses and other mechanisms provided for in Chapter V of the GDPR.

8. Cookies and local storage

A cookie is a small file that a site stores in your browser to recognise it on later visits. The Site uses the following:

NameType and sourcePurposeDuration
smartlaw-themeLocal storage, first-party, strictly necessaryRemember whether you chose light or dark mode. Not transmitted to the Firm or to third parties.Until you clear the Site’s data
sl-consent-v2Local storage, first-party, strictly necessaryRemember whether you accepted or rejected analytics and advertising cookies, so you are not asked again.Until you clear the Site’s data
sl-last-kitLocal storage, first-party, analyticsRemember the kit and price you clicked so the purchase is recorded once when you return from Recurrente. Stored only if you accept cookies.Up to 3 hours or until the purchase is completed
sl-guide-<guide>Session storage, first-party, analyticsAvoid counting the same guide download twice. Stored only if you accept cookies.Until you close the tab
_ga, _ga_<id>Cookie, from Google Analytics, analyticsDistinguish visitors and measure Site use in aggregate. Set only if you accept them.Up to 24 months
_fbpFirst-party cookie, from the Meta pixel, advertisingDistinguish browsers to measure the Firm’s ads and build advertising audiences. Set only if you accept it.90 days
frMeta (third-party) cookie, advertisingShow and measure ads to Facebook and Instagram users. Used only if you accept cookies.90 days

On your first visit, the Site shows a cookie notice. Google Analytics and the Meta pixel are not loaded and set no analytics or advertising cookie until you click «Accept». If you click «Reject», the Site works normally and no measurement takes place. You may withdraw your consent at any time by clearing the Site’s data in your browser; you may also install the Google Analytics opt-out add-on at tools.google.com/dlpage/gaoptout. The ads Meta shows you can also be managed from the ad settings of your Facebook or Instagram account.

The form also includes a hidden bot-detection field («honeypot»); if completed, the submission is discarded. That mechanism does not collect data about people.

The Firm has configured the Google Analytics 4 property without «Google Signals» and without a Google Ads link, so that the data is not used for advertising purposes.

When you pay for a kit, you move to the Recurrente checkout form, which may use its own cookies under its policy. The download link you receive by email sets no cookies.

9. Retention periods

10. Security measures

The Firm applies reasonable technical and organisational measures to protect data against loss, unauthorised access, alteration and improper disclosure, including: encrypted transmission of the Site (HTTPS), need-to-know access control, and selection of providers that demonstrate security standards. No measure eliminates risk entirely; the Firm cannot guarantee the absolute security of information transmitted over the internet.

11. Professional secrecy and absence of a professional relationship

Submitting the contact form does not create an attorney-client relationship and does not oblige the Firm to accept the engagement. A professional relationship arises only upon the Firm’s express written acceptance, following a conflicts-of-interest check.

Accordingly, information you include in the form before that relationship exists is not covered by professional secrecy and may not be protected against third parties. We recommend that you limit your message to a general description of the matter and reserve confidential details for a later communication, once the relationship is formalised. Where it exists, the data will be protected by the professional secrecy governing the legal and notarial profession in Guatemala.

12. Data subject rights

You have the right to ask the Firm for:

To exercise them, write to privacidad@smartlaw.gt stating the right you are exercising and attaching a document evidencing your identity. The Firm will respond within 10 (ten) business days of receiving the complete request. If a request is manifestly unfounded or excessive, the Firm may refuse it with reasons.

13. Minors

The Site is aimed at professionals and businesses. The Firm does not knowingly collect data from minors through the Site. If you become aware that a minor has provided data, write to privacidad@smartlaw.gt for its erasure.

14. Links to third-party sites

The Site may contain links to sites operated by third parties, for example the Firm’s social media or the map service. This policy does not cover the processing carried out by those third parties; we recommend that you review their respective policies.

15. Changes

The Firm may amend this policy to reflect regulatory or operational changes. The version in force is always the one published on this page, with its date and version number at the top. Material changes will be announced prominently on the Site with reasonable advance notice.

16. Supervisory authority and complaints

If you consider that the processing of your data infringes applicable law, you may raise your complaint directly with the Firm at the address in section 1. In Guatemala, in the absence of a specialised data protection authority, the data subject may turn to the competent courts and, where appropriate, bring the constitutional «amparo» action. If your complaint concerns a purchase and you are a consumer or user, you may also turn to the Consumer Assistance Directorate (Dirección de Atención y Asistencia al Consumidor, DIACO) of the Ministry of Economy, under the Consumer and User Protection Act, Decree 006-2003 of the Congress of the Republic. If you reside in the European Union, you may complain to the supervisory authority of your country.

17. Governing law and arbitration

This policy is governed by and construed in accordance with the laws of the Republic of Guatemala.

Any dispute, difference or claim arising out of or in connection with this policy, including any question regarding its existence, validity or termination, shall be finally settled by arbitration administered by the Conflict Resolution Commission of the Chamber of Industry of Guatemala (Comisión de Resolución de Conflictos de la Cámara de Industria de Guatemala, CRECIG), under its Arbitration Rules in force at the time the request is filed, which the parties declare that they know and accept. The arbitral tribunal shall consist of one (1) sole arbitrator; the seat of the arbitration shall be Guatemala City; the language of the proceedings shall be Spanish; the arbitration shall be at law; and the award shall be final, binding and not subject to appeal.

The foregoing is without prejudice to the non-waivable rights granted by the Consumer and User Protection Act, Decree 006-2003 of the Congress of the Republic, and to any mandatory consumer-protection or data-protection rules applicable by reason of the data subject’s residence that may grant the data subject the right to turn to DIACO or to bring proceedings before the courts of their domicile. Disputes arising from a purchase are governed by the Terms and Conditions (in Spanish).

18. Contact

For questions about this policy or about the processing of your data: privacidad@smartlaw.gt · +502 5834-4922 · Edificio QUO, Torre Q, Nivel 3, Oficina 308, Zona 4, Guatemala City.